Love them or hate them, social networking sites are some of the most popular addresses on the internet. With annual growth of around twenty-five percent, the top sites show no signs of slowing down, especially outside of North America. The European, African and Arab markets have all reported incredible growth rates over the past two years.
In the coming decade, industry insiders also predict rapid growth in the largest market on earth, China. What does this mean for the average user? For one thing, it means that companies are searching for new and exciting ways for their members to access their accounts. One popular new option is via application.
An application or app is a program that can be downloaded to a Smartphone that helps members perform a certain function or task. In the case of social networking apps, they allow members to use their account on the go, on their mobile devices. Apps like youtube.com/watch?v=YkdwppfEEnw are incredibly popular.
The impetus behind the development of these applications is the market research completed by industry leader, Facebook. According to them, mobile users are the fastest growing segment of the social networking community. More than ten percent of Facebook members access their accounts at least once a day via their mobile devices.
As a way of attracting new mobile members, Facebook choose to offer their first social networking apps for free. It took less than a year for the basic Facebook app to become the most popular application in the history of the App Store.
